AI Insights · Timothy · June 2024
Top 5 Beauty Retail Apps on iOS in Portugal - Q2 2024
Explore the performance of the top 5 beauty retail apps on iOS in Portugal during Q2 2024, including download trends and active user metrics.
In the second quarter of 2024, the top 5 beauty retail applications on the iOS platform in Portugal showcased varied performance metrics in terms of downloads and active user engagement.
SEPHORA - Maquillage, Parfum had a dynamic quarter. Downloads began strong with 11.4K in the first week of April, then saw fluctuations, dipping to around 2.3K in late May before stabilizing at approximately 3.2K by the end of June. Weekly active users started at 22.1K, showing a slight dip mid-quarter but ultimately increasing to 22.9K by the end of June.
Notino: profumi e cosmetici experienced a steady growth in downloads, starting at 194 in late April and peaking at 1K in the last week of May. Active users mirrored this trend, rising from 166 to 1.2K over the same period.
Douglas – Perfumes e Cosmética had relatively stable download numbers, starting at 400 in early April and maintaining an average of around 250 downloads per week throughout the quarter.
LOOKFANTASTIC: Beauty & Makeup had modest download figures, beginning at 249 in early April and ending at 143 in late June. Weekly active users showed a slight decline from 1K to 815 over the quarter.
BEAUTY BAY maintained a consistent download rate, with numbers ranging from 130 to 215 throughout the quarter. Active users remained relatively stable, starting at 961 and ending at 945.
For more detailed insights and data, visit Sensor Tower.
